Trade Show, Exhibition & Seminar Follow Up

TangerineDream is helping companies maximise their return on investment from trade shows, exhibitions and seminars with a cost effective and proven strategy to follow up the sales leads and contacts gathered during an event.

Following up your leads immediately after a trade show, exhibition or seminar is vital. In fact over 90% of all business won from B2B exhibitions comes as a result of following up your sales leads afterwards, rather than directly on the stand itself. However, amazingly 70% of all sales leads generated at trade shows, seminars and exhibitions are not followed up.

Exhibition follow up

TangerineDream’s approach to following up after a trade show, exhibition or seminar starts before the event has even taken place. We work with you to ensure that you are able to capture all the data that you need to ensure an effective follow up campaign during and after the event. As this information is being gathered, we immediately start building your sales leads into a “fit for purpose” dataset from which we can contact the prospect with:

  • SMS / Text messages thanking them for attending your stand within 2 hours
  • Email Marketing linking to your website and specific online material within 24 hours
  • Direct mail with traditional print material within 72 hours
  • Telemarketing over a 2 week period immediately after the exhibition


Seminar follow up

TangerineDream’ s follow up to attendees of a seminar, exhibition or trade show is designed for both those that attend the the event, as well as attendees that booked, but failed to show up. In advance of the seminar we work with you to ensure that all the data necessary for an effective follow up to the seminar has been gathered and placed into a “fit for purpose” dataset. Then on the day of the event we can have understood which of the prospects have attended and those that have not and start the follow up with:

  • 2 separate email marketing campaigns (targeting the attendees and then separately all those that booked to attend, but failed to show up on the day) linking to your website or specific online marketing material within 24 hours
  • Telemarketing over a 2 week period immediately after the seminar

To learn more about any of our services just fill in your details in the box on the right and we will get straight back to you or if you would prefer, email us at letstalk@tangerinedreamconsultancy.com or call  us on 01926 450666.


Sign up for
our newsletter